Consumer preferences in Australia have evolved significantly in recent years. According to a survey conducted by Monash University, nearly half of Australian shoppers (46%) now consider sustainability a crucial factor when purchasing retail products.
Australia ranks as one of the largest markets for toilet paper in terms of volume growth. It is anticipated that the market will see a 1.8% growth in toilet paper volume by 2025, with a total import value of 95.7 million USD in 2023. As consumers increasingly seek environmentally responsible choices, the demand for sustainable and eco-friendly hygiene tissue and paper is steadily rising.
Sorbent Paper Australia is committed to producing sustainably sourced tissue products. Their production methods reflect this commitment, as they rely on responsibly managed plantations and are dedicated to zero deforestation. The Sydney plant holds the PEFC Chain of Custody (CoC) certification, ensuring all raw materials are sustainably sourced and comply with PEFC’s non-controversial and Responsible Wood standards. Furthermore, Sorbent toilet paper fibers are certified sustainable, dispersible, and biodegradable.
In partnership with APP Group, Sorbent promotes the use of Rapidly Renewable Fibre (RRF) Plantations, which include fast-growing Eucalyptus and Acacia trees that reach full height and can be harvested every 6–8 years. This partnership highlights their commitment to environmental sustainability.
“As Australia increasingly prioritizes sustainability, Sorbent Paper is proud to offer tissue products that not only meet but exceed the expectations of quality and environmental responsibility. Our mission aligns with APP Group’s vision of a greener, more sustainable future,” said a spokesperson from Sorbent Paper Australia.
Sorbent Paper is the parent company of several well-known tissue and toilet paper brands in Australia, which are popular in the residential market. These brands are known for their high quality and are widely available across the country.
About APP Group
APP is a leading pulp, paper, and forestry company based in Indonesia, supplying high-quality tissue, packaging, and paper to over 150 countries. With operations in Indonesia and China, we prioritize sustainability, ethical practices, and the well-being of our employees, society, and the environment. Our Sustainability Roadmap Vision 2030, aligned with ESG principles, guides our efforts in environmental protection, community support, biodiversity preservation, and carbon neutrality.